In this showcase we showcase inspiring examples of well-defined employee team web pages, providing a starting point for brainstorming your. We are a web design and development company, provides free website templates and tools. Learn more about our company and philosopy. Mar 6, - This Pin was discovered by Philipp Erck. Discover (and save!) your own Pins on Pinterest.
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About Us Page What an About Us page is really for VideoHow to Create an About Us Page: Printful Print-on-Demand 2020
At the very least, you can include high quality behind-the-scenes photos that pull back the curtain and give visitors a glimpse into your business.
Source: MVMT. The following are examples of different ways you can tackle your About Us page design. Conveyed in the form of a letter to customers, it uses formatting and font sizes strategically to create variety with text instead of relying on other media types.
What it does best, however, is state its place in the furniture industry against bigger competitors and tell a story about small business experience and passion going up against the status quo that was built by bigger chains.
The MVMT story , on the other hand, makes use of sections to tell different parts of it. Marie Forleo structures her About page like a long-form letter to the reader.
For entrepreneurs who have a personal brand that goes with their business, this style of an About Us page might be better. The essence of a brand can be found in the feelings and meaning its name evokes.
So another good place to start your story is with why your business bears a certain name. Instead the story is told through a video, imagery, and sparse copy that summons the idea of resilience, exploration, and embracing the essential.
And for those who are already well into their own story, it might be worth taking a look at your analytics to see if new visitors are regularly stopping by your About Us page.
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Email address. Your store name. Create your store. Opens in a new window Opens an external site Opens an external site in a new window.
Do you want to create your own online store? Yes No. In contrast to a landing page , your About Us page is the ideal place to accommodate a number of objectives: Communicate the story of your business and why you started it.
The brand may be big today, but Nike is all about the rising stars -- who Nike depends on to, according to the rest of its "About Us" page, "expand human potential.
The takeaway for marketers? Know your audience, and make it obvious to that audience the instant they read about you on your website.
Here's another instance where any area of your website -- not just the "About Us" page -- is an opportunity to break the mold.
Many companies add just a simple mission statement or company profile, but people often don't want to ready a wall of text explaining what you do.
So, Refinery29 broke it down to convey the intangible qualities that are tough to include in a basic "About Us" page.
Although Refinery29 does introduce its page with a description of its business, its goes out on a bang -- four bangs, to be exact.
The organization is on a "mission," sure, but there's also an "essence" of Refinery29, a "promise" it keeps, and a "vibe" it gives off.
These aren't company traits you'd think to include when starting out, but they're what your customers often make gut decisions on when buying.
This professional YouTube content creator has an eclectic collection of videos related to technology and culture, and expresses that diversity all over her "About Me" page.
In addition to the vibrant self-portrait at the top of the page, Sara's first sentence tells you just how many people subscribe to her channel: , This is an important number to know for her potential video advertisers and collaborators who want to know how much exposure they'd get by working with her or advertising on her channel.
The colored tiles lining the page -- starting with the red one, as shown below -- also do a terrific job segmenting her work by the types of projects she takes up and for whom she's done them.
That Intel logo in the second photo of Sara, below, is sure to turn some visitors' heads as they're perusing her website. There's a reason why these examples are exceptional -- "About Us" pages aren't always the most riveting parts of a company's website.
In fact, they often look like an afterthought. But even if you don't have budget for juicy graphics, video, or parallax scrolling, there are other ways to make your "About Us" page unexpected with the copy alone.
Marie Catrib's is a restaurant, so you might think their "About Us" page would be your typical "here's how we started, here's what we believe in, and here's our food" story.
Marie Catrib's "About Us" page does tells us that -- but it does so in an unconventional way. Immediately, the user's eyes are drawn to a header that says, "It's okay to make a mess, experiments can lead to beautiful things.
But next comes the story about the owner, which starts in an unexpected way -- "It's hard to imagine, but at one time Marie was banned from the family kitchen.
So, how will you use copy to really draw readers in? It's amazing what impression you can make on site visitors just by creatively telling your story with words alone.
This branding expert does two things super well on his about page: He takes his work seriously, but doesn't take himself too seriously.
Marketers know there's value to keeping a casual tone in the content they create, but in order to attract customers, you need to prove you have discipline and integrity.
That's a tough balance to get right. Marc Ensign nails that balance between friendly and formal with a confident opening statement, followed by an amusing smiley photo of himself to set an inviting tone.
What's the difference between "average" marketing and lovable marketing? It's the difference between creating generic webpages that provide great information, but in a straightforward, black-and-white kind of way -- versus creating webpages that provide great information and are infused with color, personality, and stay true to a company's unique brand voice.
When you create lovable marketing, you can start a movement of brand evangelists and advocates who will help you grow.
Where does this fit into a company's "About Us" page? The folks at Bulldog, a men's skincare company that was named for the colloquial "man's best friend" -- a dog -- could have typed up a few paragraphs about where the brand came from and how they were one of the first in the space to redefine and eliminate stereotypes around men's grooming.
But that text alone would have been a bit, well, average. Instead, the "About Us" page is pithy, colorful, and leads with the lovable mug of an adorable bulldog -- fitting the name and the brand.
And it states the purpose of the products -- to help customers from waking up with the admittedly adorable wrinkly face you see when you visit Bulldog's website.
Play on your own words -- it's okay to have fun and pun with your brand, as it helps to inject personality and humor into your "About Us" page.
It primes visitors for a story in a way that makes them immediately feel something. That's how you create memorable, lovable marketing.
One minute of video is worth 1. James McQuivey. But what about audio and visual, too, all combined with a really cool story? Well, that's one way to tell your story in an engaging way -- through multimedia.
Doomtree is built on a bit of an innovative concept: That a group of talented artists can each have thriving solo careers, but can still come together on a regular basis to create great music.
It's not a band -- it's a crew. It's an unconventional concept with an equally interesting backstory that "started as a mess of friends in Minneapolis, fooling around after school, trying to make music without reading the manual.
As you scroll down, users are treated to even more interaction with the crew's tracks and music videos. That makes sense, because it gives visitors an instant sample of Doomtree's product.
What's more, the entire "About Us" page is responsive, including the video. That's important -- not only because it offers site visitors a great mobile experience, but also for Google search ranking -- especially now that such mobile usage has surpassed desktop.
Bold Xchange's About Us page starts with a story of the co-founder's initial inspiration for starting the company: "That summer, the two opened up to friends and family about doing what feels right despite obstacles that tell you to do otherwise.
The About Us page continues in story-format and is separated into three sections: "be bold", "stay bold", and "share bold".
Along with a moving origin story, the page has a sleek design, with a red-and-black color scheme and authentic images to support each of the three sections.
What I like best about this About Us page is that it doesn't focus on what the company sells — instead, it uses the space to showcase the company's ultimate mission.
When creating your own About Us page, consider how you might draw visitors in with an inspiring message upfront. Ceros' About Us page is interactive and engaging.
As you scroll, the text slowly moves up the page, with bold — and humorous — statistics, like "4 beers on tap".
Additionally, Ceros' uses images of their impressive, unique office space to further personalize the page.
Best of all, Ceros' keeps the text on the page short-and-sweet, with powerful statements like "We exist to unlock creativity".
The Culture section further demonstrates Ceros' playful brand voice, with core values like "We wear our chicken suits". Rarely have I seen a more powerful opening statement than the one Marketive uses in their About Us page: "Got a solid product?
We tell your target audience that you exist. Additionally, Marketive's About Us page displays original designs rather than photos to support the text, and the page is simply fun to scroll through.
Plus, I appreciated Marketive's layout — starting with what they do, moving into which types of industries they help, and ending with the company's earlier milestones.
The interactive milestone calendar at the bottom is especially impressive. It authentically represents some humble beginnings including two unsuccessful startups that inspired present-day Marketive , and features a fun scroll element that highlights various dates throughout the calendar.
Start-to-finish, Sweet Loren's About Us page is playful, engaging, and colorful. The page starts with a second video, and even incorporates cookie dough-scooping gifs.
As you scroll, you'll move through some of Sweet Loren's impressive values, including inclusivity and refusing to compromise. Best of all, Sweet Loren's yummy products are last on the page, ensuring you're fully primed to purchase only after learning about Sweet Loren's mission and differentiating factor: creating non-GMO, gluten-free, plant-based, and delicious cookie dough.
TalEx has an interesting origin story , in which two women left a major recruiting firm to build their own and ended up landing AOL as a major client of theirs — which was previously their old employers' client.
SkinnyDipped's About Us page features a few sweet, polaroid images of the employees including three of the co-founders as young children , and a moving nod to Josh Dickerson, a family friend whose death inspired the family to start the business.
Their About Us page is well-written and inspiring — for instance, they write, "We decided to start a business … That it would be centered around food was obvious.
For us—family, friends, food and love are all tangled up. I'll admit — there aren't many About Us pages with cuter introductions than that.
The page effectively includes all the information you'd need on the company to make an informed purchasing decision — including how the founder came up with the idea, her personal ties to her vision, the science behind her probiotics, and even an opportunity to find local stores that carry LoveBug probiotics.
Plus, while the products are science-backed, the About Us page doesn't confuse visitors with difficult-to-understand facts: instead, the page is simple, straightforward, and helpful.
Sometimes, simpler is better — as is the case with Brown and Coconut's About Us page, which features a photo of the two co-founders alongside a few paragraphs of text, outlining the purpose and vision behind Brown and Coconut.
Plus, the opening sentence is incredibly relatable and draws the reader in: "After years of suffering from severe acne and frustrated by the lack of effectiveness and further damage they experienced with popular skin care products, Brown and Coconut founders and sisters, Letisha and Zeena Brown embarked on a journey to heal their skin from the inside out.
What I liked best about this About Us page is the simple, no-fuss language they used to describe their business.
Plus, rather than ending with a CTA directing visitors to their products, the co-founders instead choose to include a CTA to follow their business on Instagram, promoting a likely more effective, long-term lead generation strategy that starts with brand awareness.
Kuno Creative's About Us page effectively focuses on what makes the company different: its people. While the first paragraph describes the origin of the digital marketing agency, the majority of the page is taken up by black-and-white shots of all its employees along with descriptions of each member, like a modern day yearbook.
Plus, the page looks sleek and clean, with plenty of white space and large blue lettering to draw attention without overwhelming visitors. If you're unsure what you want to include in your About Us page, consider taking note of how Kuno Creative focuses on its people , rather than its product, in the About Us page — a great way to humanize your brand.
It's tough to establish one all-encompassing template for your "About Us" page -- there are just so many ways you can go about telling your company story.
But, per the real "About Us" pages we've just highlighted, there are some steps you should keep in mind when getting started.
Here are five steps to writing an "About Us" page based on some of the things that impressed us about the examples above. Your "About Us" page can and will be much longer than a single mission statement, but in order to draw people in, you need to succinctly state your goal in the industry up front.
It is a global movement of more than 7 million people that are campaigning for a better world, where human rights are central.
Filled with quotes, videos, and testimonials, their page makes you believe that you can hope for a better world. And they have the facts to prove it, too.
If you scroll down, you can access all their accomplishments on the road toward better social change. The top part of the Chattanooga Renaissance Fund page aims to attract entrepreneurs into the Chattanooga area of Tennessee.
By describing its history and the companies that already invested there, such as Amazon or Volkswagen, to name a few.
Scroll down to see their work in videos and use the pictures at the bottom to access their Instagram page. Meet Bulldog Skincare, the company that aims to make skincare options dedicated to men readily available.
This quickly becomes your guide to finding the products that will help you look and feel your best. As you scroll down, you are growing familiar with the products and are slowly but surely befriending the brand itself and its values.
The company makes leather upholstery for cars and trains, and its history and trajectory are equally fascinating. So that you can understand what the company values from a first browse: percent in-house products.
Their certificate for ecologic distinction attests to their commitment to environmental best practices. With its quaint background animation, concise content, and creative visuals, this page is definitely an eye-catcher.5/20/ · The main purpose of your About Us page is to give your visitors a glimpse into who you are as a person or a business (or sometimes both). As users discover your brand, they need to distinguish. As you scroll down, users are treated to even more interaction with the crew's tracks and music videos. Source: Cotopaxi. Here are five steps to writing an "About Silvestermillionen page based on some of the things that impressed us about the examples above. We have all walked into a s-looking kitchen, w Introducing the founders by Penny Brilon and featuring the photos of them on the "About Us" page drives home the point that Nathan and Katie are -- as they so astutely put it -- "two individuals with a passion for creativity -- creativity makes us happy. Kuno Creative's Mahjong Shanghai Dynasty Kostenlos Spielen Us page effectively focuses on what makes the company different: its people. But even if you don't have budget for juicy graphics, video, or About Us Page scrolling, there are X Markets ways to make your "About Us" page unexpected with the copy alone. Marie Catrib's "About Us" page Magdeburg Wetter Heute tells us that -- but it does so in an unconventional way. Best of all, Ceros' keeps the text on the page short-and-sweet, with powerful statements like "We exist to unlock creativity". How did this challenge or discovery shape what you are today? It also goes on to tell you how he and his family survived Hurricane Andrew and how his sister was born that night. That Intel logo in the second photo of Sara, below, is sure to turn some visitors' heads 888 Aktionscode they're perusing her website. Plus, the page looks sleek and clean, with plenty of white space and large Book Of Dead Slot lettering to draw attention without overwhelming visitors. Get the free reading list.